Whitney Wolfe: Empowering Women In Dating

Bumble is an app developed by co-founder Whitney Wolfe, a previous founder of another popular dating app Tinder. After a messy breakup with her ex boyfriend and former boss, Whitney Wolfe met her current husband, Michael Herd and Andrey Andreev who would become her business partner. In 2014, the duo released Bumble, an app that put women in the drivers seat in the online dating world. Since it’s release there has been two offshoots of Bumble, Bumble BFF that allows people to meet for platonic friendships, and plans to start Bumble Bizz to help find careers.

Bumble is a leader in it’s industry when it comes to the comfort and safety of women within the app. This includes one of first facial verification requirements to ensure that site users are who they say. Users submit a photo of them in a certain pose to Bumble, which is then verified with their user photo to complete the process. Bumble also uses a system where people swipe to show interest, but contact can only be initiated by women. This idea was from the creator, Whitney Wolfe. Wolfe describes growing up in a small town where girls were taught to be passive and wait for the men to ask them out. She recollects seeing bad behaviors from the men, bad habits she sees reflected in the online dating world often. Bumble has accomplished a lot, including over 35 million users across 160 countries and three billion messages.


This success has placed Whitney Wolfe in the top 40 under 40 at only 20 years old. She has also become the first woman on Imagine Entertainments board of directors. Bumble is quickly growing with the user-base growing around 70% every year. Forbes has valued the company at over $1 billion, so it seems Whitney Wolfe success will continue to show in the world of online dating.

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