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Luiz Carlos Trabuco Cappi Redefines Leadership


In Brazil’s competitive private banking sector, Luiz Carlos Trabuco Cappi emerges above the rest and redefines the meaning of business leadership. According to him, he insists that the aspect of leadership has no meaning if it’s not intended for effective service provision. He proves his words through the position he held at Bradesco bank and how he managed to improve its performance emerging as one of the best.

Through his success record, consistency and hard work are some of the important qualities he possesses. These characters enabled him to become the president of Bradesco Bank. The bank mainly focuses on providing pension services and Insurance to the people of Brazil.

The 66-year-old president of Bradesco was raised in the city of Marilia. This also happens to be the original city where Bradesco bank was initially started. Despite his interest in banking and economic affairs, his academic life was not related to business. A former student of Philosophy at Sao Paulo University, he went against all odds to become a top Brazils entrepreneurial icon.

Brazil’s private banking sector is very competitive in nature. Before taking Bradesco’s Presidential position, the bank faced heavy competitions from rival banks. Itaú Unibanco had dominated Brazils banking arena for long. It had outnumbered Bradesco in total number of clients, capital, and shares. All this changed through a critical decision that Luiz Carlos Trabuco Cappi made as the president of the bank. Through strategic planning, he managed to purchase a branch of HSBC bank that was in Brazil. This was an expensive decision that cost Bradesco a total of 5.2 Billion US Dollars. The decision had to be approved by the bank’s board of governors. Their approval made the purchase as the greatest business transaction Brazil had ever witnessed in the 2015 financial year. From this, he was entitled as Brazil’s top entrepreneur of the year.

Bank Bradesco managed to beat all the other rival banks to becoming the largest share holder in Brazil. It possessed the most branches and closed the gap in terms of assets. According to Luiz Carlos Trabuco Cappi , he managed to enable the bank make achievements that would have equivalent a sum of 6 years. It took him exactly forty years to become the president of Bradesco. His hard work has enabled him to earn various awards boosting his reputation. He started working for the bank in 1969 as a simple Clark. His impressive marketing skills for four years had him promoted to being the Vice President. His entrepreneurial and leadership skills had him hold the presidential position in 2003 at the Bradesco Group of Insurance. He also worked in the banks marketing department for four years.

Luiz Carlos Trabuco is a true patriot to his country of Brazil. This is through his leadership roles in the economic sector. These include effective leadership in various companies/ societies and marketing of Brazil to the world. He was a great advocate of Christ the Redeemer statue to receive recognition as one of the wonders of the world. This was through his active participation in campaigns that enabled Brazil’s popularity to grow through the approval of Christ the Redeemer statue. His hard work and dedication made him famous among local and international scenes.

Luiz Carlos Trabuco Cappi contributions to Bradesco are estimated to be over 30%, promoting to the current performance of the bank. In Brazil, he has used his local and international fame to advocate for the importance of insurance. In his various interviews and public speeches, he has continually emphasized on the aspect of patriotism. He urges the Brazilian citizens to never give up and have confidence in prosperity. He is renowned as a simple hard working individual. Through his effective contribution to Brazil’s economy, he was offered the governments Ministry of Finance position by Honorable Dilma Rousseff, Former Brazilian president. He declined the offer proving his simple nature. He truly redefines leadership.

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