José Borghi’s Meteoric Rise in the Advertising Industry
One of the greatest challenges faced by advertising agencies and professionals is designing an ad that appeals to the emotions and the cognitive abilities of the targeted audiences. Such an ad must have the right mix of features extending beyond colors, words or pictures to achieve the desired outcome. Essentially, such a balanced ad requires high levels of ingenuity, commitment and a sprinkle of the innovative dust. It is such an almost impossible fete that José Borghi has pulled off countless times. In testimony and recognition of his ingenious and innovative ad creation skills, José Borghi has won dozens of awards by different organizations and industry awarding bodies. He has also managed to build an impressive portfolio of customers. His excellent services impeccable skills have been sort by some of the world’s largest corporations cutting across several industries.
José Borghi is the brain behind some of the most eye catching impressively designed ads not only in Brazil but globally. His ads exude confidence in the designer’s abilities and the client’s product being advertised while also appealing to the senses of the masses targeted. He started out in the industry as an editor at Standart Ogilvy in 1989. Despite having freshly graduated from college and with no professional experience, he quickly grasped the ropes of trade in the industry and was soon making waves as an entrepreneur after partnering with Erh Ray to cofound their advertising firm, BorghiErh.
At BorghiErh, José Henrique Borghi brought a solid academic background on the table. He is an alumnus of the prestigious Pontifical Catholic University where he studied Advertising and Propaganda for Bachelor’s degree. He displayed his creative ingenuity at the firm, which attracted the interest of Lowe. Upon partnership with Lowe, Mr. Borghi spearheaded the new entity towards yet another merger with Mullen Group to form Mullen Lowe Brazil. He was appointed to serve as the new entity creative director.
Awards and Clientele Profile
José Henrique Borghi has won some of the highest accolades in the advertising industry globally. His innovative and eye-catching ads have seen him honored seven times with the London Statutes at the prestigious London Festival Awards. He has also won a staggering 14 Cannes Festival Lions Awards in addition to eleven New York Film Festival awards. He has also won numerous Clios awards and over a dozen April Awards. Such an impressive resume has seen numerous multinationals such as Parmalat, Unilever and Fiat hire him to develop their ads. He has also developed ads for Mitsubishi and Procter among others.
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