How Susan McGalla Has Approached Her Career In Business
Despite studies showing that businesses who have a gender and ethnically diverse makeup of employees and executives doing better than those that don’t, women still have an extremely hard time reaching the top executive level positions at companies. The S&P 500, for example, has a very small percentage of women at the top of the hierarchy.
Susan McGalla is a businesswoman who has beaten these odds. Because she grew up in a household where being a girl didn’t result in any special treatment she says she learned early that if you want something you have to work for it. She took this attitude into her career which started at American Eagle Outfitters. When she first joined this company every executive in the business was a man. Through hard work and skill at marketing, she was able to rise in the ranks, eventually being named as president of the firm.
After leaving this company she started her own consulting business, P3 Executive Consulting. She is now a vice president for the Pittsburg Steelers where she has the responsibilities of managing their marketing efforts and crafting the company’s strategy. One of her big successes was being on the team that created the “Wear what we wear” marketing campaign. This led to a big increase in the purchase of Steeler’s gear.
Susan McGalla says that for many years women leadership initiatives have been created so that women find more success in the world of business. She says that the results show this approach doesn’t work given they’ve been tried for decades with little effect. She thinks a better approach is to have promising women provided with mentors who can help guide their careers. Someone high up in a company helping to develop a female business leader is the answer she thinks for tackling this tough problem.