Hillary Comes Back Into the Spotlight
Balloons have always been a form of celebration, and what better way is there to celebrate an upcoming album than with balloons. This may be the first time that this has been done. That is the new wave of promotion though. You have to do the things that have never been done. Beyonce and Drake released surprise albums. Taylor Swift baked cookies for fans. Now Hillary Duff is sending out balloons. You have to be creative. J.Cole can bare witness to this. He actually brought his music to the house of a fan before it was released.
Hillary has been away for a long time, so Adam Sender is glad to see her back. It has been 2007 since she had a full album surface, but she is back. She is promoting heavy because some fans may not realize that she has returned to music.