Eduardo Sirotsky Melzer Mary
Coming from a traditionally enterprising family, Eduardo Sirotsky Melzer, President of Grupo RBS, could not be different. Part of the third generation of the Sirotsky family and the grandson of the founder of the RBS Group, Maurício Sirotsky Sobrinho has become an important figure in the business world. Currently, he is president and chairman who covers the states of Rio Grande do Sul and Santa Catarina, and chairman of the company’s Board of Directors. In an article on Dino, he is also chairman and founder of E Bricks Digital, a RBS company that invests in business development in the digital sector and operates in Brazil and the United States.
Prior to joining Sirotsky in 2004 as Director General for the RBS Group’s National Market, Duda began his career in North America. He was a Senior Financial Analyst at Delphi Corporation in 2002 and Director-General of non-traditional media company BoxTop Media the same year he joined the Family Communication Network, both in the United States. He became chairman of the RBS group in 2012 and in 2015 as chairman of the board of directors of the corporation. Last year, stamped another star on the resume, the entrepreneur was chosen to compose the list of leaders of the Cambridge Institute for Family Enterprise. Each year, the selection gathers 25 members of the new generations of entrepreneurial families from all over the world who are leading the business and are considered examples for society.
Asked about his inspiration for such a remarkable legacy, Melzer mentions American John Davis, a Harvard professor and a family business specialist, one of the world’s most sought-after consultants in the field today. Davis’s relationship with RBS comes from 1999, the Sirotsky company was its first customer in Brazil. Davis’s rules of excellence worked, RBS, with the help of the teacher and the effort and dedication of the family, has become one of the largest and most important communication groups in the country. Melzer highlights two other influential thinkers in the entrepreneurial world, to whom he makes periodic consultancies: Jim Collins and Ram Charan. Additionally, he says he believes in the success of family-run businesses with professional management. Well, it’s not by chance that the RBS Group completes 60 years of history.
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