Desiree Perez: The Force Behind Jay Z’s Business Empire

The odds are that you have probably never heard of Desiree Perez, who currently serves as an executive at Shawn “Jay Z” Carter’s streaming music platform Tidal. According to music publication HITS Daily Double Desiree Perez has known Jay Z for years. While she is reportedly part of the rapper’s inner circle she has also played a very important role in helping him to erect the large and very successful businesses that have marked his transition from being a highly sought after musician to being a C-Suite executive who signs musical talent and helps some of the sports world’s most high profile athletes broker and negotiate their deals. There is a possibility that Jay Z’s business ventures might look very different without the capable leadership that Desiree Perez has provided to companies like Tidal and Roc Nation Sports.  More of Perez’s updates on

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She has been spoken about warmly by football player and Roc Nation Sports signee Geno Smith who said that Desiree and her husband who also works with Jay Z were good at creating the kind of atmosphere he appreciated at Roc Nation Sports. She has worked behind the scenes as part of a team that includes Jay Z associates like TyTy Smith and Jana Fleischman to help make Jay Z’s entire business empire the success that it is.  Read more on

While the general public might not yet know Desiree Perez’s name there is a high likelihood that they have consumed, listened to or attended a high profile event that she had a hand in. Any of the scores of Tidal users that downloaded or listened to Rihanna’s latest album ANTI on the streaming music service were able to do so because of Desiree Perez’s skillful business acumen. The same goes for Yeezy fans who were able to get the first taste of his highly anticipated album The Life of Pablo on Tidal. After all,  according to,  it was Desiree Perez who had a hand in these exclusive releases on Tidal.

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