Guilherme Paulus is a 69-year-old entrepreneur who lives in São Paulo, Brazil. He is one of the founding partners of CVC which he developed into the largest tour operator in Latin America. His company also has the biggest network of tourism retail stores in Brazil. He sold his interest in this company in 2009 to the American firm Carlyle Group.
He started CVC in the early 1970s with Carlos Vicente Cerchiari (the company is named after his initials). With Carlos leaving early on it was Guilherme Paulus who managed the company and came up with innovative solutions to make it ever larger. He decided to offer services that no other tour operator even thought to incorporate into their strategy.
When he started CVC it began in the city of Santo André with a single tour agency. He diversified what his company could offer people and built partnerships with other companies including hotels, airlines, and ground-based transportation services. In 2009 he saw that he had taken CVC as far as he was able and so decided to sell it to Carlyle Group so the company could continue its process of expansion.
Guilherme Paulus has been involved in other areas of business besides tourism. 13 years ago he bought the airline company Webjet. He took Webjet from an operator with just a few planes into the third largest airline firm in Brazil. He sold this company in 2011.
He also founded a network of hotels in 2005. Guilherme Paulus created JGP Hotels & Resorts (named after his initials) with a single hotel. It now has several hotels in tourist-popular cities such as Rio de Janeiro. He heads this company as its chairman and lets his executives take care of the day-to-day operations.
Guilherme Paulus says that businesses should always be thought of as long-term investments. He takes a long-term view in building up his companies which means building a company with great fundamentals. He doesn’t let short-term revenues and profits override where he wants a company to go in the longer view. ADVB/RS traz Guilherme Paulus, um dos maiores empresários do turismo, para participar do Você com o Presidente
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